Inverted Passion is a project by Paras Chopra. He is the founder and CEO of Wingify where he bootstrapped two multi-million dollar products: VWO and PushCrew. He’s also been lucky to have been part of the Forbes 30 under 30 list.

He wants to understand why he was successful when he was and why his many other attempts at products and startups other than VWO and PushCrew failed. He believes such an understanding can be developed by exploring ideas from the fields of psychology, economics and systems theory and hence has decided to write articles on this website about business, startups and human society through this lens.

Inverted Passion is an experiment and he isn’t sure what form it’ll take.

He also has a personal blog that he updates infrequently but is very active on Twitter as @paraschopra.