Really, does it matter at all if you make up small lies while doing sales? If you convince yourself that it is sort of true but deep inside you know it is fundamentally a lie, are you okay with that?
I’ve known sales people going to extremes: promising benefits which never were, projecting products with made up facts and use other tricks of the trade just to get that sale. They are desperate to make a sale. This is quite common in finance industry. But, in this post, I am not concerned about blatant lies made up to trick innocent people.
I am really split whether it is fine to get involved with the oh-so-common sales gimmicks, little lies, subtle hints, etc. that do not harm the customer but add just a little boost to your business objectives. My right half of brain says that a lie, no matter how small it is, is fundamentally a lie. My left half of brain says it is okay to use industry standard tricks, business is brutal and so should you be.
Many of the iconic companies did this in the past. For example, Bill Gates told IBM that he had an OS when he never had. And I wouldn’t be surprised if the rumor that Facebook created fake profiles to boost membership at the start is really true. Moreover, highly admired companies on Internet do what I would classify as grey-to-black hat SEO. Is it all RIGHT? Aren’t they compromising their integrity with all such practices?
What is your opinion on this matter?