Entrepreneurs are always in a hurry. They want the product to be out so that they can get customer feedback sooner.
This hurry is understandable yet misguided because it prioritizes getting the idea out in front of customers over everything else. The initial excitement about an idea can easily lead to months of wasted development effort. Imagine discovering major flaws in pricing, distribution, design, or market after all that effort. Isn’t it much better to flesh out ideas with a few weeks of research than to spend months developing them?