Customer service is not cost of sales. It’s a marketing expense

We had a horrible experience with Airtel, our Internet provider, today. Our Internet line hasn’t been working since morning, I registered a complaint and was promised it would be fixed by 6:30 pm in the evening. The time passed and when I checked the complaint status, it was marked closed. Asked for an explanation, a customer service representative put me on hold for — drumroll, please — full 15 minutes before I gave up. Their IVRS system is impossible to navigate and you are actually asked to dial a gazzilion numbers before. Internet is full of complaints about Airtel and they recently ranked as worst customer service company in India. I’m surprised how the highly paid bosses don’t realize this or don’t do anything to do this. Baffled, surprised and makes me punch myself. ...  Read the entire post โ†’

What’s wrong with Indian startup scene?

I was at an Indian startup event today and did not enjoy the experience. It felt typical of what Indian startup scene has come to be (it is my perspective, of course. Feel free to disagree). There are two specific things which are wrong about startup scene in India: a) it’s a huge “ego-chamber”; b) most of early stage entrepreneurs are not solving problems for global market.

About “Ego-chamber”

Indian startup community is a tightly knit one and ironically it is also one of the biggest disadvantages. In today’s event, I saw entrepreneurs discussing ideas amongst themselves. One would say: “your idea is cool“. The other would respond: “no man, your idea is cool“. You see — perfect ego boosting so that nobody feels bad about their efforts. The tiny startup community in India has absolutely no connection to outside world and the actual customers are least bothered about these startup events. The worst part, in fact, is that since entrepreneurs talk to other fellow entrepreneurs at such events and no body wants to be the bad guy, they end up getting false hopes about coolness of their startup. The only solution to this is getting away from ego-boosting talk at startup events and actually testing your product validity with customers and being ruthless at that. ...  Read the entire post โ†’

Startup: an emotional roller coaster ride

February was a great month for my startup (Visual Website Optimizer). All metrics that you can care about worked in our favo. Increase in number of customers, revenues, users (and yes, Twitter followers too). We also hired our first employee and are looking forward to hiring 2 more. (Please apply if you are in Delhi and someone you know is in Delhi and wants to work with us).

If everything seems great, why do I call this an emotional roller coaster? Well, that’s because just like a real roller coaster there is always a lingering fear that we may not be in existence 12 months down the line. When established companies such as MySpace with hundreds of employees face uncertainty, how can our small team afford to be complacent.  ...  Read the entire post โ†’

What Facebook needs? A killer search engine

Let’s face it: many of us are addicted to Facebook. It has all our friends, apps, games, instant chat, groups and what not. In fact, for the younger generation, it is the first (and only website) they visit in a day. I know several people for whom the world revolves around Facebook. They don’t check email as often they check Facebook. And some don’t check email for weeks as all their communication needs are served by Facebook. However, even those people need to visit Google every now and then to search what they are looking for.  ...  Read the entire post โ†’

Appointment Reminder: Patrick’s new startup launches!

I usually don’t do startup reviews here (because it is a personal blog) but today I will make an exception for my friend (on Hacker News): Patrick McKenzie. If, like me, you are also addicted to Hacker News you will probably know who Patrick is. He goes by his handle: patio11. Best known for his SEO, A/B testing and marketing automation advice, Patrick runs a niche business called Bingo Card Creator. The most exciting thing about his business is that finances are completely transparent! On his site, you can see all revenues, expenses, conversion rates and other interesting business metrics.  ...  Read the entire post โ†’

Startups and Nihilism don’t go together

Note: if meaning of life and startups don’t excite you, it is recommended that you skip this post. You will find it boring.

I know this is a weird title. But I have finally convinced myself that you cannot afford to be too philosophical if you are doing a startup. Doing a startup could turn out to be a terrible experience for those who especially adhere to philosophy of Nihilism. For those who aren’t aware of Nihilism, it says that life has no meaning or purpose and is in fact pointless. This philosophy was popularized by the German philosopher Nietzsche and became popular with atheists. After all, if there is no God, what’s the point of life? ...  Read the entire post โ†’

How making money changed my perspective on startup ideas

I admit it: my previous (so called) โ€œstartupโ€ Kroomsa was a failure. Back when I was starting up, I remember how game changing I thought it was. We wanted to revolutionize Indian music scene by inserting audio advertisements into music. We also vowed to donate 20% of proceeds from advertisements to a charity organization. Do you see how cool the idea was? Though this business, we combated piracy of music, made money for independent bands and helped society by supporting charities. All at once! ...  Read the entire post โ†’

Compilation of revenue figures for different kinds of startups

Imagine for a moment that you have created a new web app and after about 3 months of launching you are doing $2000 per month of sales. Would you consider yourself as a successful startup?

Well, you are already ahead of majority of startups which never get to see any revenue. So, in that way you are doing good. Plus if $2000 covers all your human and infrastructure cost, that means you have broken even and are doing really well. Is breaking-even the measure of success for a startup?

You certainly didn’t take the risk to earn just-enough money. Why would you leave your day job if your goal was to just break-even? So, this directly takes us back to our original question – when do you say that your startup is a success? ...  Read the entire post โ†’

The only alternative is to work harder

What do you do if you feel you are born unlucky? What do you do if you feel that the whole world is conspiring against you to make you not succeed? And, what do you do if you feel you have less intellect, less resources and less everything to succeed?

The short and sweet answer is to work harder. You cannot control luck. You cannot control amount of financial resources you have. But what you can definitely control is the amount of effort. Your competitior or neighbour might be advantaged in all respects but you can compensate all that just by working harder. ...  Read the entire post โ†’