The most important question you should be asking while developing a product / startup is this:
why would anyone change their behaviour to accommodate your product?
And the only correct answer to this question is that they’re *already* exhibiting the behaviour and your product will simply help them be >2x more efficient on a dimension they cares about.
Behaviour change is tough. Internalize that nobody changes their behaviour for marginal or incremental benefits.
And nobody certainly cares about your idea.
What everyone cares about is themselves and things that bring efficiency in how they’re already living or are strongly motivated towards (but that shows up in their attempts to be that way).
Join 200k followers
Follow @paraschopra