Meanwhile, some very young firms have gained from Pluggd.In’s coverage. For six-month-old Wingify, a New Delhi-based firm that offers website optimization software, the biggest challenge was in getting early adopters. The firm is yet to launch its product, but was pleasantly surprised when, within three weeks of being featured on Pluggd.In, it got 10 early users and possibly its first customer. Pluggd.In had profiled the firm in July, says Paras Chopra, chief executive, Wingify. The start-up had approached Sinha for using its optimization software on his website.
He used it, liked it and profiled it, says Chopra, adding that Sinha continues to use the software. The firm is now in talks with a Bangalore-based venture capital firm, which has a portfolio company looking for the kind of technology Wingify offers, said Chopra, adding that the talks are at an advanced stage.
“Having early adopters is crucial for a firm like ours. We need validation, some early users, before we make an announcement to the world. A lot of positive things have happened to us since the coverage,” says Chopra.