I have previously written about cognitive biases and how to avoid them. In this post, I want to focus specifically on biases that impact product designers, product managers and startup founders. This post is based on a talk that I gave in Bengaluru at a product conference. So this post will contain slides interspersed with my commentary.
What’s a cognitive bias?
There are multiple definitions floating around the Internet, but I like the following one the most.
Cognitive bias is a systematic error in perception due to the environment that one is embedded into. ...


