Twyman’s law

Twyman’s law states that any data or figure that looks interesting or different is usually wrong.

Sounds unbelievable, isn’t it? 

But, it’s true. I saw this in action recently and wanted to share that story with you.

In June, we ran a test on our homepage and while I was looking at conversion rate by segments, I noticed that users from Windows had a 400% higher signup rate for VWO free trial as compared to users using Mac OS X.  

Now, that’s baffling and our team spent a good deal of time trying to understand why was that happening. Someone in marketing hypothesized that perhaps Mac OS X users have a better design aesthetic and our homepage wasn’t appealing to them. Was it true? ...  Read the entire post →

Horizon based thinking

Whenever you’re at a crossroads and are wondering what to do next, here’s how to think.

1/ The first thing to ensure is that you acknowledge that a lot of your decision-making will be driven by how you’re feeling *right now* and not how you’ll feel once you choose a path.

The need to escape can make us choose things that we won’t like long term.

2/ The way to keep emotion-driven decision at bay is to *force* yourself to think in three horizons:

1. Short term goals
2. Long term goals
3. The path between the two

3/ Yes, I know this sounds trivial but far too often:

– We’re either hyper-focused on short term and optimize our way to getting stuck into a local-optima
– Or, we’re hyper-focused on the long term and forget that present actions is how we get to the future ...  Read the entire post →

The three levels of Hindu philosophy

1/ The first level related to the metaphysical and spiritual domain.

It says that Brahman is all that exists and our material world (Maya) comes from ignorance.

The Brahman is not a God. It is beyond any quality – it isn’t intelligent, good or bad. It just is.

2/ It also suggests that if we strip away all ignorance, we will discover that the self – the atman – is one and the same thing as the Brahman.

At its core, this level denies the duality of subject and object and says they both are the same. ...  Read the entire post →

Making peace with the ambiguity of progress

Is there an arrow of progress in our universe? Or do things change without any particular direction as a goal, like a dust particle engaged in a Brownian motion, bumping and tumbling along randomly?

I don’t think there’s an answer to those two questions. Our thinking is designed to box phenomena into neatly packed categories that capture only a slice of reality. In fact, that’s where the problem with philosophy starts. Even if we both use the same word – say “love”, “free will” or “democracy” – we usually mean slightly different things and these slight differences provide all the fodder for the philosophical debate...  Read the entire post →

Why are we rich but hopeless

The world is more materially abundant than ever, we've eliminated several diseases and lifted millions out of poverty.

Yet, people aren't reporting higher levels of meaning or happiness.

Why is this happening? Rising income or material abundance does not automatically lead to higher satisfaction. And not just at a global level, but also at a personal level. Why?

The meaning of life is unthinkable

What’s the meaning of life?

This question has haunted me for as far as my memory goes. Fourteen years ago – in 2005, when I was 18 – I wrote on my blog:

Purpose/Aim of life

First things first. Everybody says one should have some definite aim in life. But I consider living life to live, nothing else. Consider this, nobody lives after their death. So why waste ur whole life chasing an aim? Even if you get there. I mean even if you achieve so called aim, what next? Enjoyment or yet another aim? Enjoyment is OK. But there are many other ways in which u can enjoy ur life without wasting ur life in chasing an aim. No matter what, U are going to live. I don’t know if I am making any sense. But it is what I want to convey. ...  Read the entire post →