People are generally nice in person. You’d know this if you have ever gone to parties where everyone is super nice to others but as soon as the party is over, they start gossiping about the ones who’ve left. Very rarely would anyone tell a person at the party that they look like a clown (while often thinking in their head of the same).

This tendency of people not to tell honestly what they have in mind misleads entrepreneurs when they seek feedback on their idea. Even if the idea is obviously flawed, in general, people won’t tell that to an entrepreneur’s face. This means, if you’re an entrepreneur, you rarely get to hear why your idea sucks. ...