Peter Thiel wrote in his book, Zero to One, that startups need to be cult-like. At that time, I didn’t completely appreciate his message, but now I do. By ‘cult’, I mean a group where members have values that are similar to each other, but extremely different from the outside world. Cults, as long as they don’t harm their members or others, are society’s exploration vessels. Because they’re cults, they obsess about arcane stuff that nobody else cares about. Most of the times, they keep it to themselves and rest of the world ignores them. But if they discover something valuable, rest of the world benefits. ...
All posts in Psychology
Staying relevant in a changing world
Most self-made professionals get attracted to the methods and tools because they get immediate results. Want to do content marketing? Sign up on Medium, write an article and spread it. Want to write your first app? Use Bootstrap in the frontend and Mongo/NodeJS on the backend, and you’re up and ready in a couple of hours. Tools enable immediate gratification and that’s what makes them so attractive. ... Read the entire post →
To get good startup ideas, look for anomalies
Most entrepreneurs are aware of product-market fit. It’s a good advice but I have an issue with the term “product-market fit”. It makes an entrepreneur focus on product first, market second. The words we choose to describe the world ends up shaping the world for us. This means not all “social networks” are the same and words you choose to describe an innovation has a significant influence on how much customers value it.
Repeated usage the term product-market fit, develops a mental model where the entrepreneur’s inclination is to make a product (or get an idea) first and then go out in the market to test it. In fact, that’s what Lean Startup and other methodologies suggest. Quick experiments and fail fast. ... Read the entire post →
Details and structure matters: lessons from Facebook’s foundation in 2004
Continuing on the same theme as yesterday’s article on the winner-takes-all effect and the structure of network effects, today I dive deeper into the very early days of Facebook. By early, I mean the very week of Facebook’s launch on Harvard campus in Feb 2004. The early history of Facebook is interesting because when it launched Myspace and Friendster already had millions of engaged users.
Any explanation of the success of Facebook as a company that it is today will fall short. There are so many factors that explain Facebook’s current valuation of $500Bn that I’m not sure if a comprehensive account of that is even possible. ... Read the entire post →
The long (psychological) guide to achieving your new year resolutions
It’s that time of the year when people set their new year resolutions. Most of these are health-related: losing weight, quitting smoking, reducing alcohol dependence, eating better or meditating. Everyone knows that failure rate of such personal goals is high. But psychologists are a curious bunch and wanted to be sure of that. In an experiment, they tracked people’s new year resolutions and discovered that only 40% reported sticking to their yearly goals by the end of six months.
I find this high failure rate for new year resolutions utterly fascinating. How can someone fail at achieving a goal that depends solely on their own actions? If your goal is to lose weight, why not simply start eating foods with less carbohydrates? Of course, intuitively we know that achieving personal goals isn’t as simple as that. Even the staunchest believers in free will fail at quitting smoking. ... Read the entire post →
Endowment effect in business
We value things we own much more than the things we don’t own. It’s called the endowment effect. This goes well with our intuition that other people don’t value our things as much as we do. But it isn’t just that other people devalue what we have. Experiments show that if we reverse the roles, our willingness to pay is much less for the same product that we were earlier owning (and were demanding a high price for).
How does this disparity in selling price and purchase price occur? It occurs because buyers don’t have perfect information about a product and cognitively what “jumps” in the mind of a seller is benefits of the product or service (while seller focuses on costs). ... Read the entire post →
Nobody likes using technology
If you are an engineer, the title of this article may shock (or even offend) you. But if I rephrase, I’ll merely state what’s immediately obvious: people are motivated towards achieving their goals and technology is simply the means towards that end (and not an end in itself). This holds true even for engineers. When they get excited about new technology (say, a new programming language), they’re responding to their intrinsic motivations of exploration, competence, social acceptance (or even aesthetic appreciation). ... Read the entire post →
How to avoid cognitive biases when you get paid to think
One of the major findings in last 50 years has been what people had suspected all along: human thinking and judgment often isn’t rational. By this, I mean given a situation where someone has to make a decision, she will often take a decision that “leaps” to her immediately rather taking than a decision that incorporates the structure of the problem, data available immediately and the data that should be collected. In many cases, intuition and reasoning arrive at the same decision so it isn’t an issue. But, stating the obvious, in many other cases, intuition leads to a worse decision in retrospect. How often have you said to yourself: why did I NOT think of it earlier? ... Read the entire post →
Why people jump red lights and what it says about startup failure
One of the many things that used to baffle me was people’s behavior that’s evidently harmful to themselves. Take the case of Pune (a city in India where I live). It has simultaneously the lowest rate of helmet adoption and the highest number of two-wheeler casualties. How do you explain that?
Obviously, my confusion was a cognitive bias that impacts many people. It’s the mind projection fallacy: how I think is how other people must also be thinking. It’s an understandable bias as we know no other mind better than ourselves. We have direct access to our thoughts, but for others we can only guess why they’re behaving a certain way. My mistake was that I assumed that if I understand the tradeoff between the cost of wearing a helmet and benefits of avoiding a potential accident (conditioned on how frequently I use a two-wheeler * probability of an accident each time I use it), I’d be foolish not to wear a helmet. ... Read the entire post →