Twyman’s law states that any data or figure that looks interesting or different is usually wrong.
Sounds unbelievable, isn’t it?
But, it’s true. I saw this in action recently and wanted to share that story with you.
In June, we ran a test on our homepage and while I was looking at conversion rate by segments, I noticed that users from Windows had a 400% higher signup rate for VWO free trial as compared to users using Mac OS X.
Now, that’s baffling and our team spent a good deal of time trying to understand why was that happening. Someone in marketing hypothesized that perhaps Mac OS X users have a better design aesthetic and our homepage wasn’t appealing to them. Was it true?...Read the entire post →
1. Short term goals 2. Long term goals 3. The path between the two
3/ Yes, I know this sounds trivial but far too often:
– We’re either hyper-focused on short term and optimize our way to getting stuck into a local-optima – Or, we’re hyper-focused on the long term and forget that present actions is how we get to the future ...Read the entire post →