The most important question you should be asking while developing a product / startup is this:
why would anyone change their behaviour to accommodate your product?
And the only correct answer to this question is that they’re *already* exhibiting the behaviour and your product will simply help them be >2x more efficient on a dimension they cares about.
Behaviour change is tough. Internalize that nobody changes their behaviour for marginal or incremental benefits.
And nobody certainly cares about your idea. ...

