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The Motivation, Emotion and Repetition (MER) framework for marketing

March 16, 2018October 1, 2019Paras ChopraPsychology, Systems

Our collective understanding of marketing has a massive hangover from the pre-Internet days. If you ask most people to define marketing, they’d go with definitions like “to inform about the product”, “to create brand awareness” or “to spread the word”. All these definitions are wrong because of the same reason: they serve company’s goals, not customers’.

This error of thinking in which the entrepreneur assumes customers have same motivations as s/he has is called the mind projection fallacy. This error is very common and hard to cure. I’ve written about how it affects entrepreneurs when they design products, get excited about new technology or seek new startup ideas. ... Read the entire post →

The (de)centralization continuum

March 12, 2018March 20, 2018Paras ChopraSystems

Internet visionaries are worrying about the increased centralization of the Internet. They worry about centralization of power as most of the value on the Internet is flowing to four big companies that go by the acronym FANG (Facebook, Amazon, Netflix and Google). Apple isn’t on the list because they make money by selling good ol’ hardware. (Moreover, FAANG doesn’t sound so cool).

Voices encouraging decentralization are strongest in Berlin, home to the majority of upcoming blockchain projects. Last week I was there attending the BlockStack Summit. If you go through my notes, you’ll know that almost all speakers believed how decentralization is the future of humanity. ... Read the entire post →

Notes from Berlin on crypto and blockchain

March 4, 2018March 5, 2018Paras ChopraNotes and Summaries

I attended Blockstack Berlin event yesterday and here are my notes. In case you’re not very familiar with the cryptocurrencies or blockchain space, I recommend going through my reading list on bitcoin and ethereum first.

The Agenda

What attracted me to travel from Pune, India to Berlin, Germany was the impressive list of speakers. I was specifically interested in listening to Edward Snowden (the famous whistleblower), Nick Sbazo (creator of bitgold, precursor to bitcoin), and Albert Wenger (author of world after capital). ... Read the entire post →

Reliably detecting humans on the Internet

February 20, 2018February 20, 2018Paras ChopraEconomics

1/ There’s ONE big unsolved problem for anyone who’s interested: detecting humans on the Internet.

It has potential to unlock billions of dollars of value. Here’s how.

2/ Today, some of the biggest tech companies (Google, Facebook, Twitter) make billions of dollars by monetising human attention.

Digital ad industry is total of $280Bn.

3/ The reason Facebook, Google make this amount of money is because their algorithms for detecting bots are closed source.

There’s a continual arms race between click-farms / bot-makers and bot detecting algorithms at these companies. ... Read the entire post →

Reading Recap #4: The many wonders of prediction markets

February 18, 2018February 19, 2018Paras ChopraReading Recap

Last week, after reading about governance systems that improve upon democracy, I went deeper into market-based approaches of making policy decisions. Markets and governance seem two very different things, but as you will see in this article, there are benefits of taking good ideas from both combining them.

When you consider democracy, think about a group of people with different educational backgrounds, different interest levels and, most importantly, different preferences (some like guns and some don’t). Now, all members of this disparate group decide equal votes is a good idea and what they get is an average opinion that nobody likes. That’s democracy in a nutshell. ... Read the entire post →

How to create legal monopolies via network effects and economic moats

February 13, 2018February 13, 2018Paras ChopraEconomics, Psychology, Systems

If there’s one thing that customers dislike, it’s the barriers in switching between competitive products. As customers, we want to retain our freedom. However, as entrepreneurs, we are incentivized to curtail that freedom. As I wrote earlier, head to head competition in a market pushes profits to zero. To make a profit, an entrepreneur needs to find a way to keep customers and competition away from each other.

There are two ways this separation can happen:

Prevent competition from entering into your market
Prevent customers from switching to a competitor

Obviously, these tasks are hard in a free market (and that is why market pays through the roof for companies with a sustainable competitive advantage). Unless you sell drugs, you can’t (and shouldn’t) hire an assassin to prevent competition. Nor, can you (and should you) threaten your customers with dire consequences if they switch. ... Read the entire post →

Reading Recap #3: Governance systems beyond democracy

February 11, 2018February 11, 2018Paras ChopraReading Recap

Anybody who has thought about democracy even one level deep knows that a decision taken by the majority vote isn’t always a good decision. For issues of importance, such as Britain’s participation in EU or global warming, most people do not have the necessary background knowledge or motivation to cast an informed vote.

Any scientist can tell you that just because you had snow in your area, it doesn’t mean global warming is false. Most people care only about immediate and local issues, and good policies usually require second or third order analysis that’s hard to do and even harder to explain. ... Read the entire post →

Bitcoin’s value beyond hype

February 7, 2018Paras ChopraEconomics

A product or a service creates value when it solves a human need. When Amazon was founded, it was a lifesaver for book lovers in remote places where they didn’t have good bookstores. People of the world allowed Jeff Bezos to become rich because he made their life simpler. We happily exchange money for services when it enables us to make our lives better. Librarians help others but scientists help themselves. Guess who makes more money?.

Just like Amazon solves a real-world need, so does Bitcoin. (Of course, like Amazon stock, people speculate on Bitcoin’s price as well.) What needs does bitcoin solve for? The answer to that is long-winded. The network effects and feedback loops in bitcoin ecosystem make teasing out the value question really difficult, but I’ll try doing that here. ... Read the entire post →

Bitcoin is mother of all network effects

February 5, 2018February 17, 2021Paras ChopraEconomics, Systems

Bitcoin is such a strange beast that it’s hard to really understand what it really is. Some people call it the biggest Ponzi scheme ever invented, while others see it as the currency that’ll power a decentralized, libertarian utopia. Whatever it is in reality (and whatever “reality” really means), there is no question that network effects are playing a central role in making it the most hotly debated idea of recent times.

I’m a big fan of the power of network effects and have previously written about different types of network effects. In this post, I want to talk about what network effects are at play in bitcoin. This post assumes you know what bitcoin is and how it works at a high level. In case you don’t, go through my introductory post on basics of bitcoin first. ... Read the entire post →

Cryptocurrencies are belief systems

January 24, 2018January 25, 2018Paras ChopraEconomics

Making fun of hundreds of new cryptocurrencies launching every month is understandable. People are confused by all diversity of cryptocurrencies (bitcoin, litecoin, ethereum, ripple, etc.) because historically there was never a competition among currencies. All we’ve ever known or used in our lives is just one currency: the one the government issues. Imagine telling someone who had grown up reading the New York Times in the early 1990s that in less than two decades there will be hundreds and thousands of publications covering the city. He would have laughed at you. Today, the same person would be consuming news on Twitter or discovering new restaurants on Yelp, and catching up on celeb-gossip on Instagram. ... Read the entire post →